A fundraiser’s guide to persuasive messaging

“When it comes to giving, some people stop at nothing.”

Vernon McLellan

Sometimes we persuade donors to help us meet a need. Sometimes our thanks persuades them to give again. Basically, our messaging boils down to three things: asking, thanking, and reporting back to donors on how their generosity helped.

Reminding donors that they’re heroes

Simply better: tips to improve appeal letters