Who’s the hero in your appeal letter? Why does ”I’m thrilled to tell you” trump “We’re thrilled to tell you?” Why should you consider using words like ”today” and ”right now” in with your ”ask?” Use these tips in your next fundraising letter.
Category Archives: Fundraising
Reminding donors that they’re heroes
In fundraising, we ask donors to help, thank them for their help, and report back to them on how they helped. Sometimes we do all three in one piece!
Morris Sampler 