Who’s the hero in your appeal letter? Why does ”I’m thrilled to tell you” trump “We’re thrilled to tell you?” Why should you consider using words like ”today” and ”right now” in with your ”ask?” Use these tips in your next fundraising letter.
Stories from here and there
Who’s the hero in your appeal letter? Why does ”I’m thrilled to tell you” trump “We’re thrilled to tell you?” Why should you consider using words like ”today” and ”right now” in with your ”ask?” Use these tips in your next fundraising letter.